Monday, January 19, 2009

Stoners: The forgotten sports fans

Give the Minneapolis Swarm credit. It would have been easy to roll out a bug for a mascot. An angry-looking wasp, or really anything with a stinger. But no, the Swarm is thinking different, thinking big.

Meet Buzz, who, as you can tell from looking deep into his frighteningly dilated pupils, is unquestionably, irretrievably stoned.

This is brilliant. Buzz, with his gentle, quizzical smile, reaches out to an entire demographic underserved by professional sports teams. Sure, as Josh Howard will blissfully tell you, lots of pro athletes smoke weed, but no team until now has said to the pot-smoking masses, "You're one of us. We accept you. Where do you keep your stash?"

The Swarm already has some college-students-get-in-free nights going, but there's potential here for much more. How about a Taco Bell late-night drive-through sponsorship for my man Buzz?

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