Do you still have rights to the Cotton Bowl? If so, tell Brian Baldinger to find something else to do on New Year's Day or thereabouts, and reunite the newly retired John Madden with old partner Pat Summerall in the booth for the game.
Then, rather than trying to get people to tune in to see an SEC team beating the living crap out of an overrated Big 12 team, you can sell them on the Sunshine Boys in the broadcast booth. And Madden can help remind Summerall which teams are playing. Maybe you can get the bowl to buy into the retro theme and have Oklahoma State and Auburn, or whoever, wear leather helmets.
That's OK, you can thank us later.
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