TREND: Abject apology
TREND-SETTER: A-Rod. We could have said Michael Phelps, but he has weaved down this road before after his DUI. A-Rod broke the mold for big-name juicers by coming right out after the accusations and fessing up, rather than lying or writing a book and trying to cash in on his confession.
PROSPECTIVE COPYCATS: More juicers. Maybe it spreads to the college ranks with coaches and recruits.
SHELF LIFE: Already over. We'll take finely nuanced lies over the truth for entertainment value any day.
TREND: Ticket packages including discounted seats and meet-and-greets with cheerleaders.
TREND-SETTERS: We've seen a couple of NBA teams doing it, but they're probably not the only ones.
PROSPECTIVE COPYCATS: Anybody with seats to sell and dance teams, which is just about everybody outside the NHL.
SHELF LIFE: Could have legs -- mmm, legs -- but the girls may rethink their part-time careers if the meet-and-greets turn into grunt-and-gropes. And once again, nothing for the gay male sports fan -- outrage!
TREND: The pledge to turn the season around.
TREND-SETTER: Jesus H. Tebow.
PROSPECTIVE COPYCATS: On a women's college gymnastics broadcast the other night (we were just flipping past, we swear), we heard the announcers say that the Florida women's gymnasts had pulled a Tebow and guaranteed that they'd work harder, jump higher, etc. Anybody could be next.
SHELF LIFE: It takes the place of the Joe Namath-style guaranteed victory, which is now almost a weekly occurrence. Got to follow up with the manic butt-slapping that JHT treated us to this season, though, so get busy, Florida gymnasts -- do it well enough and we may be able to take a pass on that NBA meet-and-greet package.
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